For Who?

      The average life expectancy of an Instagram photo is about four hours until it's lost in the world digital data. However is that bad, that ones photo of them drinking coffee is being replaced. Or is it good, that ones fed is being constantly refreshed with new content. It's an interesting dynamic when looking at the situation. 

      However does this then bring into question the idea of relevancy? Should something be relevant due to time, or it's worth. In the world of Instagram time is money, when it comes too likes. And in the real world that might be also taking place.

        Such as trend setting via street stylist and power bloggers like Man Repeller and Song of Style. Where the use of a strong social media following and influence can be a way for companies to reach out to a large crowd with one picture of a bag or #ootd. You could argue that this issue of time, where the trend is an "it" version of the boyfriend jean or a bag. But this could also be due to the fact that the worth is placed in these products because of of those specific influencers giving the time of day of taking that pic for Instagram. Or possibly could it be both? 

      A major example is the Chanel Boy bag. Most thought the bag was going to only last a season or two, due to it's massive difference to Chanel's classic collections. However the bag is reaching the statues of a modern classic fast, because of  powerful fashion bloggers and good PR work. Chanel reaching out to celebrities, magazine publication and power bloggers, created a desire for the bag. This only then builds a strong social status connected to the bag . Where you're only cool if you have it, and the persona of "you can't sit with us." So therefore leads to a worth that is placed in the bag itself. 

      Dealing with the 21st century seems to be a challenge. With technology growing day by day, and numerous photos that are being uploaded on Instagram, it seems that one must master the art of balancing of being relevant. Not only to ones self, but also keeping in mind what is relevant to their followers. So this propose the question, is your Instagram for you or your followers?